The "Art of Friendship" merchandise line was created to support The Friendship Shop, a social enterprise initiative of the Red Deer Native Friendship Society (RDNFS). Proceeds from this unique collection directly fund essential social programming, empowering both Indigenous and broader communities through connection, culture, and care.
 
Every item in the Art of Friendship line carries a special story. These products are either handmade or designed by RDNFS staff, reflecting their creativity and dedication, or generously donated by members of the community. Rooted in Cree teachings of miyo-wîcêhtowin (building good relations) and wahkohtowin (kinship and interconnectedness), this line celebrates the importance of nurturing relationships through respect, kindness, and shared responsibility.
 
By choosing Art of Friendship products, you actively support these teachings and help sustain programs that foster cultural understanding, reconciliation, and friendship in our community.